It looks like the iPhone, but it?s not ! However, it can do a few things that the iPhone can?t do.

* Lock your screen and put it in your pocket without triggering unwanted actions * Launch commonly used programs with the touch of your finger * Start programs such as Pocket Outlook, Internet Explorer, MSN Messenger, Pocket Excel and Pocket Word and Skype.

* Fully user configurable (not in demo version): assign any program to any button.

Put your favourite app under the ?My Own?-button.

Launch Opera instead of Internet Explorer, or TomTom instead of Google maps * iLaunch will automatically detect if Skype and Google Maps are on your device, and prompt you to download it, if you don't have it installed.

* There are also buttons for the camera...and ofcourse to make calls.